The film, through its multiple protagonists from all walks of life, demonstrates the various hurdles faced by women
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New TVC called #YeWaalaYaadRahega, features brand ambassadors Ranbir Kapoor and Alia Bhatt
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The film is now live on the brand’s social media accounts and will be broadcasted on leading digital platforms
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The campaign departs from the industry’s traditional approach and integrates strong ‘human element’ with a British family at its center
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Shot in a hospital room setup the TVC captures a conversation between father and son aimed at educating the consumer about the benefits of having health insurance
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The film, conceptualised by Wunderman Thompson (WT), draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh
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Cadbury Dairy Milk Silk Mousse is launched with the campaign #ScoopIntoChocolateHeaven
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With the month-long campaign, the station aims to provide its listeners with a fun and interactive platform to win exciting prizes
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