Mondelez India's New Entrant Uses Micro Aeration technology
Mondelez India launches Cadbury Dairy Milk Silk Mousse. This entrant from Cadbury Dairy Milk Silk is a combination of light, micro-aerated mousse filling inside a Cadbury Dairy Milk Silk chocolate bar.
“With new product innovation as one of the cornerstones of our growth strategy, Cadbury Dairy Milk Silk has always stood for the best taste of chocolate in the country, pioneering an assortment of first of its kind experiences for the consumers. With its light texture of the mousse center filling whisked to perfection, Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight our consumers who are always on the lookout for unique and innovative experiences. We believe that this innovation created in line with our efforts to redefine the chocolate eating experience will help us further capitalize on the premium segment as we expand our snacking footprint in the country," said the Senior Director, Marketing (chocolates), Insights and Analytics of Mondelez India, Anil Viswanathan commenting on the launch.
Cadbury Dairy Milk Silk Mousse is crafted using Micro Aeration technology. The new decadent bundle from Cadbury Dairy Milk Silk is launched with the campaign #ScoopIntoChocolateHeaven at the back of a film on TV & digital platforms, social media influencer strategy, impactful in-store visibility, on-ground & outdoor activation.
