Care Health Insurance Signs Divyenndu Sharma For TVC
Followed by the launch of Care Shield, a health insurance add-on cover, Care Health Insurance ropes in Divyenndu Sharma who rose to fame from movies like Pyar Ka Punchnama, Toilet: Ek Prem Katha, Batti Gul Meter Chalu and Mirzapur.
Shot in a hospital room setup, with a monochrome treatment, the TVC captures a conversation between father and son aimed at educating the consumer about the benefits of having health insurance that covers the cost of consumables & healthcare items that may be relevant but is not typically covered by insurance plans.
“At Care Health Insurance, it is our consistent endeavour to offer increasingly comprehensive health insurance solutions to our customers; and Care Shield is yet another initiative towards delivering on this objective. We wanted to work with a personality who resonates well with the audience; Divyendu Sharma brings a unique blend of trademark style coupled with a contemporary approach to delivery –builds desired traction & recall with viewers,” adds the Marketing Head – Care Health Insurance, Paritosh Kataria on the TVC.
Sharing the thought behind the campaign, the National Creative Director, Hakuhodo India, Shobhit Mathur adds, "Care Health Insurance is a brand for all across the country. So while on one hand, we wanted to portray its progressive outlook, on the other hand we wanted to create an earthy connection with the audience as well. Hence the modern, vibrant graphical setting with a heartland stellar performer like Divyendu delivering the message in a simple and humorous style."
