Cheil To Design MG Motor’s 360° Marketing Campaign

MG Motor India join hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named 'It’s a Human Thing to Evolve,' builds on the idea of MG Hector’s 'It’s Human Thing' and captures the internet SUV’s transformation with a hint of the human touch.

The campaign departs from the automobile industry’s traditional approach of taking car shots alone. It integrates strong ‘human element’ with a British family at its center. 

The Hector comes with several advancements including a fangled design, interiors, in-car technologies, and an evolved i-Smart software system. MG customers will be able to control several of their in-car features with Hindi voice commands.