The integration of creativity and technology is propelling OOH advertising into a new era of audience engagement, altering the rules of advertising
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Brands embrace shorter ad formats to engage cricket viewers during Cricket World Cup 2023, prioritising consumer preferences and budget-friendly campaigns, redefining sports advertising dynamics
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Industry experts share views on the effectiveness of traditional media, consumer receptivity and the impact of television during the festive season
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Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world
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Viacom18 secured the media rights for BCCI, for five years for INR 5,963 crore deal in an e-auction on Thursday, beating two top players in the bid
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Uber is experiencing rapid growth with its effective use of emotional marketing, strategic partnerships, and a strong dedication to safety, which has led to great customer loyalty and market development
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With recent strategic partnerships between Salesforce and Google Cloud; NBCUniversal and JioCinema; Roposo and Shopify, we set the stage for further alliances and the transformation of the Indian market
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To appeal to consumers who are environmentally sensitive, brands use sustainable strategies that emphasise transparency & an authentic commitment to sustainability
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