Satpathy takes us through digital transforming the marketing game, consumers demonstrating a proclivity for premium products and companies yielding higher gains who are leveraging digital technologies in day-to-day operations
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As marketers, navigating this requires a delicate balance between tradition and innovation
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In a riveting discussion, Malhotra takes us through India's economic landscape, Gen Z driving business outcomes and Dabur's impressive evolution over the decades
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Navigating the future course, business leaders discuss how AI presents a significant opportunity for marketers to effectively communicate & convert consumers but also worry its overriding concerns
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In the era of the AI revolution, industry leaders talk about the changing marketing landscape and the timeless art of brand-building
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Also called Zoomers, the Gen-Z is on the radar of company chiefs and researchers for their sheer size, purchase power, advocacy for social concerns and also influencing people around them. According to stats, there are currently 116 million active Gen-Z consumers in urban India.
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In an invigorating chat, industry leaders unanimously agree on being relevant in the short-term to exist in the long-term
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Amidst the festive fervour, marketers are diving into the intricacies of festive campaigns, understanding seasonal moods, connecting with consumers, and leveraging cultural diversity in their comprehensive strategies
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