Much has changed at Cannes Lions in seven decades but the agenda to push creativity towards making a difference remains
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Generative AI has the potential to transform how people live and work and if controlled by devious minds, it also has the potential to cause immense damage, writes Niranjan Gidwani
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Generative AI tools are transforming content marketing with their innovative capabilities, writes Poornima TM
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Micro influencer marketing is gaining popularity owing to its low cost and ability to reach a highly engaged and targeted audience, writes Ishmeet Banga
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A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani
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In a confab with BW Marketing World, Aakanksha Devanshu Gandhi President (Branding), Vadilal, talks about how the company is approaching the ice cream space and the latest marketing developments to support this.
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Instagram API is a tool provided by Instagram that allows businesses to access valuable data about Instagram accounts, including information about their followers, posts and engagement metrics
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With the help of advanced shipping software, you can implement AI/ML algorithms to your advantage. This software allows you to automate your carrier selection and shipping process with multiple carriers
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