Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.
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Read how a 360-degree marketing strategy counts for a Necessity and not a Luxury for the MSME’s (Micro Small & Medium Enterprise) in today’s time.
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This rise in digital advertising has fallen mostly on the shoulders of creative strategists, who play a large part in determining what the advertisement looks like to the consumers.
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Strategic research and development have not only helped many companies in investment prospects but also gaining satisfactory results in shorter time duration.
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With no possible predictive data based on past trends, the winning organisations are the ones who have adapted overnight, kept their nose to the ground and differentiated the critical from the important.
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In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:
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To maintain resilience for the future, organizations should adopt an agile approach to strategic workforce planning.
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More efforts are being directed in guiding consumers on to digital assets, which are being built more aggressively by organisations, for they want to keep ahead of their Consumers, who have learnt a trick or two faster than the organisation was ready for.
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