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Redefining Consumer Connect Through Digital Transformation, In The Time Of Pandemic

Brands need to realise that while the lockdown may be over, the pandemic certainly isn’t and given this environment ,what’s most important is to retain and win customer trust and loyalty.

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The Power And Magic Of Empathetic Communication

This is an inflection point in the shaping of brand identities. With the pandemic stretching out, brands that stand by their audiences will be built on a foundation of empathy.

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How The Beauty And Cosmetics Online Retail Industry Needs To Adapt To The New Normal?

This sharp impact has been attributed to two key reasons: the disruption of existing supply chains and transportation networks, and a decline in product usage due to the home confinement of much of the customer base.

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Retailing In A Covid World

The outbreak of corona has had a significant impact on consumer behavior, product demand, and retail stores, manufacturing plants, and logistics services availability in the retail industry.

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How Are Brands Using Cable TV Platforms To Reach Target Audience During IPL Season?

Television is still the consumers favourite child for family or friends cohesive IPL viewing. It still caters to around 19-20 crore Households in India, out of which more than 60% receive their satellite transmission via Wired Digital Cable Set Top Box (STB).

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Making India Aarogya In Cybersecurity

Many organizations have adopted the new normal and are practising effective cybersecurity force, where cyberattacks impact some of them and most affected are the digital services.

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FMCG Sectors To Show An Upward Growth If Planned Effectively During The Indian Festive Season

Tips that can help FMCG companies to create an enhanced growth trajectory this season

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Facebook For Business

It has emerged as the go-to solution for start-ups and small businesses as the features offered make official Facebook pages work like a website – rather like a brand webpage.

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