Brands are waking up to the reality of providing the best design templates for their apps, websites, and other online tools, to improve customer engagement and the end-user experience.
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In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.
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What is worthy of appreciation is that, even in the middle of these challenges, many entrepreneurs are laying testament to the resilient and agile mindset of the community.
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The way forward for digital marketers is to customize digital tools and technologies to specific business needs, so as to deliver the desired business value impact with superlative customer experience at the core.
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In the face of an unprecedented global situation, the onus now lies on animation producers to recognise the position of responsibility they hold, and focus on creating content that elevates the screen experience of their viewers, rather than merely entertaining them.
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73% advertisers have either modified or developed new assets out of which 53% have robustly increased their messaging highlighting the company mission.
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A digital strategy created with a design-centric approach will focus more on the end consumer and also helps in getting a real-time understanding of how suppliers, competitors and channel partners are dealing with the crisis.
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In this interview with BW Businessworld, Shiv Ranjan, Head, Application Development, Sun Life Asia Service Centre India, observes some of the changes that technology has brought in, and that has in turn impacted the sector itself.
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