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The Marketing Industry’s Problem With The Indian Festive Season – How Digital Word-Of-Mouth Offers A Solution

Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.

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Advocacy Marketing Is The New Buzzword

A savvy person would read the writing on the wall. The shift from influencers to advocates is already taking place. But, at its very essence, advocacy marketing is not new or even just a buzzword.

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World Class

India has what many nations simply cannot have. In creating the world-class mindset, the one critical requirement is to build aspiration and humility at the same time.

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Building Sustainable Framework For Supporting Women During The COVID Crisis Is Paramount

Women centric Industries like education, childcare and hospitality are by far the worst hit with no visibility of revival this year at least.

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Business/Market Essentials for Ecommerce Platforms in B2B businesses

We setup a B2B platform where their buyers from across the globe could access their collection and place orders for their products online.

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Recession Proof In A Digital Economy

As a natural consequence of the pandemic, companies have no choice but to review their strategies. Driving digital and being mindful of the changing consumer needs is of prime focus.

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Brand Conversations: Nostalgia Marketing Now For Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable

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How Technology Can Help Traditional Retail

Launch of advanced retail applications has been instrumental in connecting the retailer, distributor and the company digitally, wherein the retailers can punch in their order requirement to their distributors online.

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