The intent is to gain access to a robust distribution network that connects to millions of farmers in India and to expand its portfolio to include innovative new proprietary products.
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Influencer marketing takes care of all these pain points and more. Since your favourite influencer is promoting the product, you trust the product to be good enough for you.
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the global e-commerce sector has entered a golden age. Although online retail has long been on an upward trajectory, the impact of the epidemic has only accelerated its rise.
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Traditional methods have been rejigged time and again for the contemporary population, and now technology has intertwined itself with Ayurveda to create holistic beauty regimes.
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Two days before the launch you will see a little home page banner announcing the launch and that’s it. Of course it helps that the shoe in question is from the cult Yeezy range and really sells itself out before Launch.
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According to Catalyst, the percentage of women in senior management roles globally grew to 29% in 2019. Though this is the highest number ever recorded, it still needs improvement.
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India has a total of 58.5 Million entrepreneurs and 8.05 million of those are women entrepreneurs, which adds only 14% of women entrepreneurs in the Indian business setting.
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When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,
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