The guidelines specify that individuals or groups who have access to an audience and the power to affect their audiences' purchasing decisions or opinions about a product, because of the influencer's or celebrity's authority, knowledge or relationship with their audience, must disclose
Read More
Artificial Intelligence (AI), particularly Generative AI, is transforming the digital marketing space. It poses new challenges by disrupting content creation and search, whilst also AI enables digital marketers to work smarter, faster, and more efficiently than ever before
Read More
Rising interest rates, supply chain costs and geopolitical situations are going to put tremendous stress on companies across the region, especially those operating with low margins
Read More
The impact of sustainability and social-conscious business practices on future generations and especially on the most vulnerable and underserved communities cannot be underscored enough, there is ample empirical evidence today to suggest that an approach to marketing with sustainability at its heart can have a significant impact on brand equity and consumer behavior
Read More
The individualisation of the way of communication, but also of the products and services is a tendency that is being discussed more and more and at the level of all companies
Read More
Equity of a brand refers to the overall value and perception that a brand holds in the minds of its customers, the potential target audience and with the overall public especially in its business geography
Read More
Influencer marketing is a potent digital method for reaching out to targeted groups, expanding audiences and developing customer loyalty
Read More
Let's explore five key predictions for the marketing and advertising sectors in 2023
Read More
