The ability of a company to reach out to new customers is one of its primary advantages in the escalating engagement space, and improving products based on customer feedback is a great way to do that
Read MoreDid you know your product has a silent salesman? It’s the packaging. There’s no doubt that if you have a good product, it’ll sell. But if you have good packaging, it’ll sell faster!
Read MoreMore regional films and series are gaining pan-India success. With South Indian regional content ruling the roost, we are also seeing the popularity of Marathi, Gujarati, and Bengali content amongst other languages. Let's have a look at the ways how regional content goes Pan-India:
Read MoreThe D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:
Read MorePeople may now engage with one another and share their thoughts, ideas, opinions and experiences thanks to the advent of social media platforms
Read MoreDuring the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends
Read MoreBusiness organisations—including digital marketing agencies—have begun to use cutting-edge technologies like artificial intelligence (AI), machine learning and deep learning. Here are a few measurements that advertising brands have started to incorporate
Read MoreAnimation has become a powerful tool for marketers and advertisers; here are some ways in which animation will be the game-changer for future marketing and advertising strategies
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