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How Brands Are Investing Significantly Less In Advertising And More In On-ground Activities

The ability of a company to reach out to new customers is one of its primary advantages in the escalating engagement space, and improving products based on customer feedback is a great way to do that

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How Flexible Packaging Became An Extension For Branding & Marketing

Did you know your product has a silent salesman? It’s the packaging. There’s no doubt that if you have a good product, it’ll sell. But if you have good packaging, it’ll sell faster!

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5 Ways How A Piece Of Content Can Go From Regional To Pan-India

More regional films and series are gaining pan-India success. With South Indian regional content ruling the roost, we are also seeing the popularity of Marathi, Gujarati, and Bengali content amongst other languages. Let's have a look at the ways how regional content goes Pan-India:

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D2C Is Solus-, Not Omni-channel

The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:

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Learn, Unlearn, Re-learn

People may now engage with one another and share their thoughts, ideas, opinions and experiences thanks to the advent of social media platforms

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5G Is About Infinite Possibilities: Amit Marwah, Nokia

During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends

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Is Your Team Up To Speed With How Quickly Digital Advertising Is Evolving?

Business organisations—including digital marketing agencies—have begun to use cutting-edge technologies like artificial intelligence (AI), machine learning and deep learning. Here are a few measurements that advertising brands have started to incorporate

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How Animation Will Shape Marketing & Advertising In The Future

Animation has become a powerful tool for marketers and advertisers; here are some ways in which animation will be the game-changer for future marketing and advertising strategies

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