Here are a few reasons why chatbots are becoming an essential part of marketing strategies in India
Read More
The landscape of marketing has changed and is ever-changing. Now when we see their advertisements on social media or their packaging in physical stores, we see that they’ve been extremely smart about it
Read More
Influencer marketing amplified with effective public relations tactics can be one of the most effective ways to engage consumers in real time
Read More
Policy and regulation, macro-economic variables and trends in content consumption, amongst many other factors, can majorly impact the profitability of production companies. Hence, it's prudent for them to adopt some cardinal practices of financial management to ensure healthy returns and minimising of risk in the creative business
Read More
The pandemic created several shifts, necessitating changes in not just business operations but in critical leadership skills - people management, decision-making, socio-cultural sensitivities, health and wellness and several more. Without any of us realising it, we were adapting and making changes on the go
Read More
The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication
Read More
Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully
Read More
This outlines the latest automation trends marketing professionals can follow to gain a competitive edge in 2023 and achieve a better ROI through their marketing initiatives
Read More
