We, as a nation, have to think of new ways of adding value to our people and teams and get out of the instant gratification syndrome
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This industry has experienced a significant shift in the companies participating in brand collaborations, from creating content by macro-influencers to exploiting the brand value and engagement of micro- and nano-influencers.
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In a study published in the Journal of Computer-Mediated Communication, researchers found that participating in online communities centered around creative activities can lead to increased social support and a greater sense of belonging
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It has become vital for the agencies to incorporate long-term ad fraud prevention solutions with the goal of improving ad campaign transparency, pursuing cost savings by lowering fraudulent clicks and seeking greater client satisfaction.
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The pandemic induced a spurt in demand generation initiatives, with SaaS-based solutions leading the way. With the return to normalcy, the push for brand positioning has again come to the forefront
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From identifying the right influencers to work with to creating content guidelines and measuring campaign performance, agencies can help brands and influencers work together more effectively and achieve better results from their campaigns
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In an interview, Anjali Mehra, CBO of The Leela Palaces talks about the marketing strategies the organisation used to launch Aujasya, a holistic wellness program
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One of the biggest changes in influencer marketing has been a shift towards authenticity and transparency, writes Prashant Nagar, Founder of DigiWhistle
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