With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively
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The animation business in India is expanding due to reasons such as rising demand for high-quality animated material, people are consuming more audio and video content rather than reading as much as they used to
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In the past few years, unicorns and decacorns along with other VC-funded promising start-ups burning huge money on their branding and marketing efforts have grabbed many a headline
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Technology and web-enabled phenomena that have gathered mainstream mass hysteria in a post-adversity scenario are the decentralised web 3.0 and the creator economy
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The rapid evolution of the internet of things(IoT) has made possible the most exciting digital development that has paved the way for the emergence of new forms of assets called the NFTs( non-fungible tokens). NFTs have become increasingly popular with unprecedented profits, reinvention of asset ownership and creation of virtual communities from different parts of the world
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Consumers are insecure about spending on what they consider luxuries. Brands on the other hand cut back on costs; and in the process, they might let go of what keeps their brand afloat
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Understanding that the revolution in media consumption and buying decisions that are moving to digital is a universal truth and rebooting marketing strategies is an absolute must. And it cannot happen by just increasing digital budgets
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The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach
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