Articles for Digital

Tuning In: Radio Jockeys Deliberate Language Evolution On Air

Addressing the changing landscape, RJs share insights into the use of language, emphasising the need to balance societal shifts with broadcast responsibilities

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Power Of Words: Shaping Radio Narratives

Experts deliberate on the evolution of language in radio from the days of AIR to the increased prominence of private radio

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Breaking Silence: Broadcasting's Gendered Perspective

In radio's century-long journey, women's voices and challenges endure, with industry leaders advocating gender-neutral leadership and emphasising global awareness for women's progress

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Publicis' 'Seekh' Film Explores Emotional Ties In HDFC Mutual Fund's SIP Campaign

The film is an extension of the 'Zindagi Ke Liye SIP' campaign portraying the simplicity of SIP investments, echoing life's early-start principles for success

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Havas Broadens B2B Influence With Ledger Bennett Acquisition

The acquired entity, now 'Ledger Bennett, a Havas Company,' integrates into Havas Media Network, led by CEO Andrea Glenn, reporting to Patrick Affleck, Havas Media Network's CEO for the UK and Ireland

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Bold Care's New Campaign Destigmatise Men's Sexual Health With Ranveer Singh & Johnny Sins

The campaign ad, #TakeBoldCareOfHer, written by Tanmay Bhat, Devaiah Bopanna and the team humorously endeavours to normalise the subject of men's sexual health in a comical parody of an Indian TV drama

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Cheil India Unveils MG Motor India's 2024 Campaign With British-Indian Narrative Spin

MG Motor India introduces a multimedia trilogy celebrating 'Unbelievable Delight', capturing the spirit of customer satisfaction through offerings on its 2024 models and trims

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BCCI Sets Rs 2,700 Cr Base Price For IPL Partnerships: Reports

The deadline for bids is due on February 21 wherein prospective bidders have the option to choose between a five or three-year cycle

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