OnePlus' Audio Campaign Echoes 'Never Settle' Attitude
OnePlus unveils its inaugural audio-focused brand campaign, 'We Don't Settle,' featuring an original track by hip-hop/rap artist Hanumankind.
The campaign embodies OnePlus's 'Never Settle' ethos, showcasing its commitment to challenging norms and providing exceptional audio quality across user segments. Additionally, the brand illustrates how its audio products contribute significantly to users' lives, aiding them in 'finding their zone' across various endeavours.
Addressing the campaign, Ishita Grover, Director of Marketing, OnePlus India shared, "We are thrilled to introduce our first ever audio brand campaign for our audio devices that connects back to OnePlus’ guiding spirit of ‘Never Settle’. The key idea behind the campaign is to highlight the role that a seamless music experience can play in helping our user community find their ultimate state of focus. OnePlus is committed to creating cutting-edge audio devices aimed at empowering our community to unleash their full potential and achieve their aspirations with absolute focus and clarity.”
The campaign showcases scenarios where individuals enhance their pursuits using OnePlus audio devices. A student excelling in competition with Nord Buds 2, a basketball player breaking boundaries with OnePlus Bullets Wireless Z2 ANC and a head chef perfecting his craft with OnePlus Buds 3. These audio tools act as catalysts, enabling users to boldly pursue their ambitions. The campaign highlights the universal experience of music as a gateway to tune out external chaos, fostering a state of flow that propels individuals toward achieving their goals.
The in-house OnePlus India team conceptualised and scripted the ad film.
