Articles for Digital

Cannes Lions Unveils 2024 See It Be It Cohort

19 women have been chosen for the program, marking 10 years of gender parity initiative at Cannes Lions

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Augmented Reality: A Game-changer For Brands & Consumers Alike

AR enables brands to develop permanent emotional links with customers by creating shopping experiences that are immersive and engaging, writes Rishi Sharma

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Gen AI Platform Hanooman, 3AI Holding Partner For A Multimodal, Multilingual Platform

Bringing together text, voice, image and code, Hanooman targets to reach 200 million users in the first year of its launch in 22 Indian languages

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Sony Pictures Networks India To Boost Subscriber Base & Revenue, Says MD & CEO NP Singh

Stepping into FY25, SPNI charts ambitious expansion plans in Indian market

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Ranveer Singh, Johnny Sins Reunite In Bold Care's Teleshopping Ad Parody

The campaign, #TakeBoldCareOfHer breaks taboos and sparks open conversations on men's sexual health

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Amaze Inspires Resilience & Advancement With Virat Kohli-led Campaign

In the campaign, 'Hamesha #ReadyToPerform', Kohli encourages consumers to overcome challenges and pursue excellence relentlessly

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Decoding Maruti Suzuki's PR Evolution: Sanjeev Handa

In a tete-a-tete with BW Marketing World, Sanjeev Handa, Senior Vice President and Head of PR & Communications, Maruti Suzuki India delves into the brand’s PR and corporate communication strategies, formulating plans that resonate with the diverse audience of India, use of AI, leveraging social media and more

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She Founders App: Empowering Women's Entrepreneurial Journey

She Founders is founded by Shivani Singh and Rakhee Singal

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