Ranveer Singh, Johnny Sins Reunite In Bold Care's Teleshopping Ad Parody
Sexual health and wellness brand, Bold Care unveiled the second part of their creative #TakeBoldCareOfHer campaign. In the film, Bold Care's Co-founder and actor, Ranveer Singh, humorously assumes the character of a teleshopping program host.
Rajat Jadhav, Co-Founder of Bold Care, expressed his enthusiasm for the new ad film stating “With the phenomenal response to our first ad film #TakeBoldCareOfHer and the sheer brilliance of Ranveer, we’re glad that we took the big step to address men's sexual health and wellness in India. Our intention was simply to start a dialogue for a portion of society that typically avoids discussing these topics. Our previous ad received widespread acceptance & generous love from the audience. Now, we're returning back with another ad that combines comedy and awareness to further strengthen our narrative on men’s sexual health conversations”.
The latest promotional video highlights the brand's product, 'EXTEND Delay Spray', aimed at assisting men in prolonging their performance in bed.
Bringing Singh together with internet personality Johnny Sins, the ad combines humour with educational content, staying true to Bold Care's signature blend of entertainment and enlightenment.
Ranveer Singh, Co-founder and the actor in the campaign commented, “Bold Care’s mission is to champion men's sexual health and spearhead meaningful conversations through innovative methods aimed at raising awareness. The success of the first brand film has been overwhelming. It resulted in the brand witnessing growth upwards 10X on orders and we are looking forward to this one as well.”
Conceptualised by the creative talents of Tanmay Bhat, Devaiah Bopanna and their team, the brand film has been directed by Ayappa KM. Produced by Earlyman Films, the advertisement underscores its dedication to challenging taboos and encouraging candid discussions on sexual well-being.
