Articles for Digital

Elections vs Entertainment: The Battle For Advertiser Attention

The ongoing discussions on data privacy and election integrity are expected to influence how digital platforms are used for advertising during elections, writes Sahil Chopra

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MakeMyTrip's New Campaign Leverages Star Power During IPL Season

The creative campaign has been conceptualised by the creative agency, Talented

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Cleartrip's New Campaign Featuring Dhoni Promises Hassle-free Travelling

In the film, Mahendra Singh Dhoni portrays a pilot, darbaan and traveller, urging first-time users to opt for Cleartrip's exclusive offers and travel flexibility under 'ClearChoice'

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Bold Care, Zepto Playful Billboard Banter Promote Men's Sexual Health

The billboard banter was placed in Delhi’s Galleria Mall and Mayapuri Flyover area promoting intimate well-being and timely services

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IPL Season Sees Influx With 73 New Brands Advertise In First 15 Matches: Report

Pan masala, smartphones, food products and securities or sharebroking were among the top five categories with advertising presence during these T20 matches

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Zee Embarks On Growth-driven Restructuring, Layoffs On The Cards

MD & CEO Punit Goenka proposes lean and streamlined management structure, prioritising performance and profitability in pursuit of set goals

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Flipkart's Billboard Activation Adds Brand Banter To IPL Advertising

The large TV billboard has been conceptualised by 22feet Tribal Worldwide by teaming up with brands such as RuPay, Acko, Boat, Pedigree and MPL for playful interactions

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WebEngage Elevates Data Science Capabilities With Propellor.ai Acquisition

The move aims to alter martech innovation, offering clients top-tier analytics and AI solutions for heightened ROI

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