Articles for Digital

PR & Corp Comm Hires & Promotions: Bumble India, Adfactors PR

A quick glance at the hiring, promotions and people movements in the PR & corporate communications industry

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Manforce Condoms Tackles Fake Orgasm Issues With April Fool's Day Campaign

Grapes conceptualised the campaign unveiling 'Manforce Realgasm Condoms,' detecting orgasms with colour change, targeting the issue of fake orgasms in women

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Ayushmann Khurrana Joins Election Commission's Campaign To Encourage Youth Voting In 2024 Elections

In the campaign, Khurrana will encourage the nation's youth to actively participate in democracy by voting for the next leaders of Parliament

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OTT - What's Streaming India?

Regional content production is on the rise, catering to a diverse linguistic audience, which is a unique aspect of the Indian market. This trend is not only attracting domestic players but also global giants who are investing heavily in local content, writes Aroon Kumar

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Marketers Gear Up for 2024 Media Planning With Transparency, AI Protection, Data Optimisation

Customer-focused insights and strategic data help businesses to optimize their media plan effectively, writes Amit Relan

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Ranbir Kapoor, Rashmika Mandanna Bring Refreshing Vibes In 7UP's Summer Campaign

The campaign embodies the spirit of 'Super Duper Refresher', making 7UP the choice for a refreshing summer escape

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LS Digital Partners With Kaizzen For PR & Communications Mandate

Kaizzen's role encompasses steering LS Digital's communication strategy, managing media relations, and safeguarding corporate reputation

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DHL Express Renews Mumbai Indians Partnership For IPL

DHL Express extends support to Mumbai Indians by introducing an environmental campaign, 'Six for a Cause', pledging to plant six trees for every six hit by the Mumbai Indians throughout the IPL season

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