Sony Pictures Networks India To Boost Subscriber Base & Revenue, Says MD & CEO NP Singh
In an internal communication addressed to employees, NP Singh, Managing Director and CEO of Sony Pictures Networks India (SPNI) outlined the company's plans for expansion in the Indian market.
Singh expressed optimism about the future, citing the experiences and lessons learned from the fiscal year 2024 as stepping stones for what lies ahead.
"Heading into FY25, we are gearing up for a challenging year but are ready with our creative spirit and strong resolve," he said, adding that the goal is to captivate audiences and boost subscriber base and revenue through impactful content.
SPNI is channelling investments into new shows, particularly on its digital platform Sony LIV, as part of its strategy to drive organic growth and enhance market presence through strategic partnerships.
Singh also praised the successful completion of Project Magenta, led by the Broadcast Operations and Network Engineering team, which shifted the company's playout and uplink operations from Singapore to Mumbai.
Ravi Ahuja, Chairman of Global Television Studios and President & COO of Sony Pictures Entertainment (SPE), echoed Singh's sentiments. He said, "Our goal is to deepen and expand our presence in India, aiming for significant growth in the coming years."
“At SPE, while we are not the biggest media company, our clear strategy and focused execution have allowed us to grow in a challenging business environment. Similarly in India, a competitive and ever-evolving market, the clarity of our focus will let us excel and make an impact,” he added.
Additionally, plans for starting a Pulse Survey on multiple platforms and organising a Nukkad meet-up were mentioned in the newsletter.
Sony recently pulled out of a $10 billion mega-merger deal with Zee Entertainment Enterprises (ZEEL) in January this year, initiating arbitration against the company seeking a termination fee of $90 million.
