Amaze Inspires Resilience & Advancement With Virat Kohli-led Campaign
Amaze unveils the 'Hamesha #ReadyToPerform' campaign with new energy products in Lucknow, emphasising resilience and rapid charging.
Preeti Bajaj, CEO and MD, said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanisation and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”
As a part of its new campaign, Amaze unveiled its brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges and strive for excellence relentlessly. The film showcases Cricketer Virat Kohli pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance.
Neelima Burra, Chief Strategy, Transformation and Marketing Officer added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze's commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts. We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”
“The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli. At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That's why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”
The campaign will include visuals and videos demonstrating Kohli's dedication to readiness and performance, emphasising the dependability and effectiveness of Amaze's inverter batteries. Utilising diverse digital and social media channels, Amaze will interact with consumers, urging them to share their readiness and performance stories using the hashtag #ReadyToPerform.
Anusha Shetty Chairperson and Group CEO, Grey Group India said "Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it's not where you come from but where you're headed those counts. Amaze believes in fueling their aspirations with uninterrupted power."
