Cannes Lions Unveils 2024 See It Be It Cohort
Cannes Lions revealed the lineup for the 2024 See It Be It initiative, aimed at accelerating talent growth for women in the industry. 19 creatives from 14 different markets have been chosen to participate in this learning and development program during the Cannes Lions International Festival of Creativity, scheduled from June 17th to 21st, 2024. The selected group will engage in a four-day programme, featuring mentorship sessions, exclusive masterclasses led by industry experts and personalised backstage access and session invitations aligned with their individual career goals.
The program marks its 10th anniversary of striving for gender parity among creative directors and leaders worldwide. Since its establishment, 'See It Be It' has united more than 120 women and non-binary individuals from 33 different markets. This year's cohort will feature participants from Kazakhstan, Kenya and Thailand, marking their inaugural inclusion in the initiative.
Chosen from the previous year's cohort, Daniela Varela, Creative Director at TBWA\Chiat\Day will serve as this year's Alumni Tutor. Varela will assist the 2024 participants in enhancing their Festival experience and collaborate closely with program Ambassador Madonna Badger to extend the influence of See It Be It on the industry long after the Festival week.
On her appointment, Varela said: “Joining the journey of this year’s cohort is an incredible joy and a huge responsibility. They represent the programme’s 10-year legacy: a global collective of talent, inspiration and leadership that fosters and enables the change we still need to nurture in our industry. I can’t wait to see what these new 19 stellar minds will unleash.”
The 2024 cohort are named as follows:
Commenting on the 2024 cohort, Madonna Badger, See It Be It Chairperson and Ambassador, Founder, CEO and COO, Badger Agency,
said, “Witnessing the collective courage, optimism and purpose of the 2024 Cannes See It Be It cohort fills me with immense pride and excitement. These exceptional creative women are reshaping the future of our industry and redefining what is possible. Their shared resolve to pursue excellence, break barriers and drive positive change is awe-inspiring and I absolutely love seeing each of them step into their power. It is an honour to connect with such a vibrant network of talent paving the way for others to flourish in our industry and beyond.”
Frank Starling, Chief DEI Officer, LIONS added, “See It Be It brings together the best and brightest leaders from around the world and we are proud to continue our mission to challenge the creative sector’s gender imbalance and empower women and non-binary creatives to excel in their careers. Our impressive alumni are Lion-winners, changemakers, disruptors and challengers in their disciplines, paving the way forward for future participants to flourish and challenge the status quo. Congratulations to all those selected, and we look forward to welcoming you at the Festival this June.”
