An overview of the digital ecosystem and some of the newer trends being harnessed by brands for their marketing. From Metaverse to QR code advertising, it covers a wide range of new movements to keep track of
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The Indian ecommerce sector is predicted to reach USD 400 Billion by 2030, propelled by government efforts, an increase in internet and smartphone penetration, an unprecedented surge in the number of online buyers, and the rising popularity of the D2C model
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For him, digitalisation is a clear marriage of how infrastructure actually is and how it is going to change
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The platform has been powering advertising across cricket series and will continue to power the biggest through 2023, assures Verma
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With transformation happening at a rapid rate, marketing mavericks at BW Marketing World- DDB Mudra Digital Almanac 2022 launch discuss the many facets of digitalisation and its future prospects
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Malhotra took the audience through a virtual tour of Volvo's transformation in Metaverse, along with sharing the company's future outlook
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Prasad dives deep in the conversational media concept and how marketers are leveraging it
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Gupta discusses the transition of brands from physical to meta world at the 17th edition of the BW Marketing Whitebook Summit
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