Twitter analysed billions of tweets over a two-year period to find three must-know trends that will drive culture and reveal the underlying shifts in power, shaping where consumers are headed next
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The monetisation of short video apps lies in the fact that content creators on these platforms create original content that is relevant and engaging to their audiences. This is where advertisers can leverage the most
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Mithali Raj, Ravindra Jadeja, Abhinav Bindra, Shiva Keshavan, Avani Lekhara, Bhaichung Bhutia, and Rishabh Pant join the gang
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NFT's Primary aim is to empower the creators with a unique financial and community engagement opportunity
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It will be a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres
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A look at the programmatic advertising landscape in India through the lens of demand and supply side platforms
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An observation into messaging platforms and what makes them tick, especially with the younger generations. It also looks into chatbots and how they are evolving into newer spheres, while also discussing how brands can make use of them accordingly
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Quick glance at the gaming ecosystem in the country and its different legs, while also tapping its potential for modern brands to consider
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