Conversational Media Enabling Meaningful Dialogues: Ankit Prasad, Bobble AI
Conversational marketing is the uncharted frontier for brands nowadays. Ads are overrun on landing pages for websites and social media platforms. There is a decline in the effectiveness of television, newspaper, and radio ads.
Expounding on the above trend, Ankit Prasad, Founder and CEO, Bobble AI took the audience through many facets of conversational media marketing at the BW Marketing Whitebook Summit 2022.
He begins the session by providing a brief overview of conversational media and how it came to be used in marketing. He says, "The way Bobble AI has pioneered conversational media is really commendable and has made brands a part of their everyday conversation."
Being nostalgic about the physical conversation, Prasad highlights that the old days have passed now and all the conversation has shifted online, particularly through Whatsapp. The real task is to get brands involved in modern smartphone interactions.
He also presented the statistics, which revealed that, on average, people are spending 30 minutes on the keyboard. People are having more than 80–100 sessions every day, and so many conversational intents are being generated via a keyboard.
"Through conversational media, brands nowadays have a new way of reaching consumers and engaging them in a meaningful conversation. This gives brands a great opportunity to interact with them through messaging that reflects their mood, intent, subject, and keywords," he emphasises.
He concludes the session by expressing, "I wish that many of the marketers sitting in the room would consider investing in conversational media, just like they did in social media a decade ago. In today's world, conversation media has become the key to levelling up. "
