Articles for Digital

Metaverse & The Digital Economy

As the digital economy expands, the Metaverse is increasingly becoming central. It has become vital in understanding its dynamics in regard to businesses and consumers

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Targeting GenZ, Millennials Essential In Metaverse: Nikhil Mathur, GfK

Mathur discusses the broad context of the metaverse and its future aspects along with consumer demand at the BW Marketing Whitebook Summit 2022

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Wunderman Thompson Reveals What’s Driving Next Wave Of Inclusion For Brands

Global trends report from Wunderman Thompson Intelligence factors in dimensions in identity and the impact companies can make internally, externally, online, and in person

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Adobe Launches Adobe Experience Manager As A Cloud Service In India

The aim is to Deliver Personalised Content & Experiences for every channel with SaaS-like agility

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Future Of Internet Web3 & How Companies Are Experimenting With It

Numerous companies out there are creating their web3 products, often in partnership with established producers of and platforms for virtual assets

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Prime Video India Rolls Out New & Redesigned Experience

Prime Video India is rolling out a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as on the Android app

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Forbes India, INCA Release Top 100 Digital Stars List

The list comprises digital influencers across 10 categories - Comedy, beauty & fashion, business & finance, fitness, food, tech, travel, and social work

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Why Do We Need Communities?

People, as we know, are 'communal' by nature, and thus social media has given a ‘common man’ an opportunity to be part of many communities as they want, whether they are communities of friends, families or shared interests

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