India To See A Digital Revolution Like Never Before: Rammohan Sundaram, DDB Mudra Group
Digital has completely redefined how we look at things around us. Given that the consumer today interacts over digital platforms actively, brands constantly strive to up their digital game and proffer the best solutions to maintain the leader position.
Reflecting on digital's impact in the past years, Rammohan Sundaram, Country Head and Managing Partner-Integrated Media, DDB Mudra Group shares how the concept of digitalisation initially swung around meeting rooms and companies only. "Digitalisation has been around for long, but there was no infrastructure supporting the growing number of digital users," he assets at the BW Marketing World-DDB Mudra Digital Almanac 2022 launch.
Further commenting on the relevance of metaverse and digitalisation in the marketing world, he shares how the DDB Mudra Group not just looks at the parameters of success but also provides the benefits to the brands and the advertisers that will make it more meaningful. One such initiative was to launch the Whitepapers & this Almanac.
"The dynamic situation that exists today is so fluid in nature that a few years back, no one knew that the metaverse would be a part of this ecosystem and the advertising opportunities," he adds.
