Articles for Digital

Marketing Plays Prime Role In Organisation’s Growth, Says Rajesh Ramakrishnan, Perfetti van Melle India

Marketing responsibility needs leadership with a growth mindset, it requires diversity in perspective, collaboration and ability to rally people around your vision

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Brand Strategies For Everlasting Impact In Future

Techniques that the top brands will use for enduring impressions in the coming years

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Dynamism Of Creative Agencies

In an environment of rapid change, marketers discussed the nuances of creative agencies and their role in shaping talent

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New Trend In Metaverse Marketing

Companies have already started hiring Chief Metaverse Officers, however this is not going to affect them in the near future

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Concurrence Of Values & Innovation Creates Brand: Akshay Bector, Cremica Food Industries

Bector, MD & Chairman, Cremica Food Industries appreciated the young generation for their awareness of the brand value and the importance of marketing

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Amazon India Estimates 30% Increase In Revenue

According to reports, Amazon has reported a profit of 30 per cent keeping aside the 17 per cent loss for the cost of transportation and other maintenance

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Digital Ad Insertions Surge By 109%, Grew 56% in H1'21

According to the half-yearly report by TAM during Jan-Jun '22, the services sector had a 46% share of ad insertions, followed by education with a 13% share

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Digital Transformation - Why The Fear

Digital transformation is not an end destination. It is a non-stop journey

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