Concurrence Of Values & Innovation Creates Brand: Akshay Bector, Cremica Food Industries
The last couple of years were full of hardships due to the advent of the pandemic as a global issue while the Managing Director and Chairman, Cremica Food Industries, Akshay Bector believes that the changes that occurred in the last two years opened the door for innovation in India and well utilised by the young generation of the country. Talking about the values and ethos of the business, Bector said, ‘‘If you are investing for the purpose of growth then it is a good idea.’’
Bector applauded the energy and innovative ideas of the young generation. He said that the product gets converted into a brand when the values get attached to it, and Bector gave the example of Cremica which went beyond the set fundamentals and innovated products like Vegetarian Mayonnaise in 1996 that gathered huge popularity in the world market.
Bector further, ‘‘I realised one thing if I want to become a business of significance I have to innovate and lead the market, We cannot be just another producer of long coming products.’’ In the Fireside segment with Chairman & Editor-In-Chief, BW BusinessWorld, Dr Annurag Batra, Bector said that the health sector is one of the growing industries across the globe and will be the prime trend for the upcoming future.
Lastly, describing the eminence of brand value Bector added ‘‘The power of brand and goodwill is that they help you to sustain, look I am standing here today surprised with all my years due to brand value.’’
