Maggi's New Campaign Bring Families Together In 2-minute Noodle Moments

Maggi's new campaign celebrates meaningful moments of togetherness to spark conversations, encouraging families to share laughter and create lasting memories.

Commenting on the new campaign, Rajat Jain, Director, Foods Business, Nestle India stated, “The campaign addresses a pressing issue that resonates with a lot of families in the present day. Family members living under the same roof often struggle to get moments of togetherness. Maggi, being a beloved brand for all members of the family, addresses this challenge by creating joyful and spontaneous moments of fun for the entire family in just two minutes. This is the central idea for our campaign “Rishte Maange, Bas Do Minute”. We hope the campaign will bring a smile to everyone’s face and further deepen Maggi's relationship with consumers.”

Conceptualised by McCann, the campaign features a 360-degree activation spanning TV, digital platforms, out-of-home advertising (OOH) and consumer engagement through digital channels.