Articles for Digital

Press Council Mandates Self-declaration Certificates For Ad Claims
Press Council Mandates Self-declaration Certificates For Ad Claims

According to the statement, government ads, tenders, public notices and obituaries are exempted. Moreover, classified ads are also exempt, except those related to consumer products and services, which need certification

Read More
How AI’s Transformative Power Is Advancing Addressability

As advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World

Read More
Outreach Commemorates Two Decades With Brand Refurbishment

This milestone includes a new logo, a philosophy inspired by Nepali heritage and a new website

Read More
Veteran Sports Journalist Harpal Singh Bedi Passes Away
Veteran Sports Journalist Harpal Singh Bedi Passes Away

Bedi was working as a consulting editor at The Statesman newspaper in his latter years

Read More
Warc Awards 2024: Leo Burnett Wins Two Grand Prix
Warc Awards 2024: Leo Burnett Wins Two Grand Prix

Leo Burnett won the two Grand Prix for India for Whisper and Lay's at the Warc Awards for Effectiveness 2024, held in association with Lions

Read More
Influencing In Cinema Is About Opinion Generated, Not Number Of Followers

Industry experts came together to discuss the impact of influencers in cinema and more

Read More
Tim Hortons' Ravi Makwana Joins Zydus Wellness
Tim Hortons' Ravi Makwana Joins Zydus Wellness

Makwana was previously associated with Tim Hortons as the Chief Marketing Officer

Read More
BMC Releases Stricter Norms For Hoardings & Outdoor Ads
BMC Releases Stricter Norms For Hoardings & Outdoor Ads

The policy update includes distance norms, digital hoarding curfew QR codes for regulation amid scrutiny on inspectors

Read More

Subscribe to our newsletter to get updates on our latest news