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While the publicity budget saw a slight increase, the allocation for broadcasting, including Prasar Bharati, All India Radio, Community Radio and related infrastructure like DTH was reduced to Rs 2,960 crore
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The new tool, Creative|Spark AI combines human intelligence and AI to predict audience reactions to video ads in minutes and will be set for global rollout in 2024
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This comes after the court instructed MIB to conduct brainstorming sessions with stakeholders to create an implementable structure
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The audio OTT platform aims to capture the booming market with massive digital promotion investment over the next three years
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Amazon is raring to kickstart its two-day extravaganza, pinning focus on its winning formula of 'customer obsession'
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Publicists need to delicately manage how the public perceives celebrities, get insider information before anybody else, and decide whether certain events take place or not, writes Anushree Kirtikar
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Given the shift away from device identifiers and third-party cookies, many marketers believe that we are entering a complex world. It does, however, offer an opportunity to enhance the marketing ecosystem for brands, writes Lakshmana Gnanapragasam
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The new Dubai office will serve as the nerve centre for DangleAds' operations worldwide, allowing the company to expand its service portfolio to a global clientele
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