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53 per cent of consumers have no trust in influencer content, while the remaining 47 per cent exhibit varying levels of trust, according to iCubesWire report
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Earthwise is a new Instagram platform by Anujita Jain of Alchemist Dotwise and author and young entrepreneur Prarthna Batra, taping into the growing demand for eco-friendly products through Green Marketing Campaigns
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Experts take centerstage to discuss the many facets of adtech and how it has evolved to be a powerful advancement in the ecosystem, especially in the past decade
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Simplifying the path to purchase, along with a variable reward system ensures success in the digital commerce space, according to industry experts
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Industry experts navigate the complexity in finding the right metric, that does not compromise creative choices and also offers the best ROI
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Conversational commerce with a human touch is the future and brands have a responsibility to develop it, feel experts
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According to a recent study by IIHB, Khan's advertisements for brands like Castrol, Everest Masalas, Denver and Vimal Pan Masala resonated strongly with viewers during the T20 World Cup finale
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Transforming the user experience, streamlining business processes and paving the way for a future of intuitive and empowering human-machine interaction are some its many benefits
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