Ipsos Releases Creative|Spark AI For Rapid Ad Assessment

Ipsos unveiled Creative|Spark AI, an ad evaluation solution designed to predict human reactions to both linear and social videos. The tool provides actionable insights within minutes.

“Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes”, said Shaun Dix, Ipsos’ Global Leader of Creative Excellence. 

Creative|Spark AI harnesses the combined power of Human Intelligence and Artificial Intelligence to enhance creative effectiveness. Built on Ipsos’ creative assessment solution, Creative|Spark, the AI advertising prediction model incorporates five years of Ipsos’ validated creative database, comprising 18,000 human response cases. Powered by Ipsos Facto, the Gen AI platform, it enables brands to gauge likely human reactions to their advertising.

"Exciting times ahead. While the Ipsos Creative Spark AI launch is taking place in a phased manner, by markets, soon it will be accessible to clients in India and will be a game changer in improving the entire ad testing and communication testing framework, providing data understanding at a mere click using customized prompts," added Amit Adarkar, CEO, Ipsos India. 

Creative Spark AI is now available in the US, accessible as a self-service option on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. The solution will be rolled out to additional markets throughout 2024.