Articles for Brand Stories

Puma’s Relationship With Virat Kohli Is Long-standing, Confirms MD

Kohli's Rs 110-crore deal with the brand marked him as the first Indian sportsperson to land a significant deal with a single-brand

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HUL: New Roles For Shiva Krishnamurthy, Srinandan Sundaram, Deepak Subramanian

As part of the organisational overhaul, Krishnamurthy is named the ED- food and refreshments, Sundaram will lead as ED- homecare and Subramanian will move on to a new role overseas

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Tarun Chhabra To Spearhead Nokia As Its India Head

Chhabra takes over from Sanjay Malik who will retire in March and will report to Tommi Uitto

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Asics Strengthens Its Team Of Athletes With Saurav Ghosal

As part of this association, Asics will be supporting Ghosal with their best-in-class footwear and apparel during his training and competitions

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GCPL Increases Ad Spends By Rs 67 Cr In Q3 FY’24

While in this quarter the advertising and publicity spends stood at Rs 343 crore, in Q3 of last fiscal it was at Rs 276 crore

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Shilpa Shetty's New Venture, Zip Zap Zoop, Combines Fashion With Functionality

'Expressive fashion for kids” stands as the motto of this new clothing line

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P&G India's Ad Spends Touch Rs 127 Cr In Q2 FY’24

This is approximately a 14 per cent surge as compared to the same period last year

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Dabur Reports 36% Increase in Ad Spends In Its Consolidated Biz For Q3 2023-24

It further reveals a 30 per cent increase in ad spends in the standalone business

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