Articles for Brand Stories

Adani Wilmar's Revenue Falls By 17% In Q3 FY'24

This is primarily because product pricing has been low during the year, in line with low raw-material costs

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Perfetti, Blue Star Get New Bosses

Quick look at the recent appointments in two of the biggest brands in India

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Dentsu Creative India Secures Digital Mandate For Sony Entertainment Channels

Dentsu Creative India will manage digital presence and marketing campaigns for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2

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Homecoming For Unilever’s Sandeep Kohli; To Join Novel Jewels As CEO

After a three-decade stint with Unilever in various markets, senior business leader Sandeep Kohli is set to come back to India to take up the role of CEO and Aditya Birla Group’s much-talked about jewellery venture, Novel Jewels, as its CEO

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Ola Names Hemant Bakshi As CEO

Having worked with Unilever Indonesia previously, he replaces Bhavish Aggarwal

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McDonald's Sustainability Commitment: Repurposes OOH Campaign Material Into Bags For Kids

Through this initiative, the brand advances its goal of decreasing waste and promoting a sustainable culture, thereby, creating a long-term positive impact in the communities it serves

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Charles & Keith Set To Don New Graphic Identity From Spring 2024

The new identity encapsulates the brand’s DNA, reflecting its "humble beginnings as well as the embrace of its Asian roots whilst building a global brand", says the brand

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Breaking News: Perfetti's Rajesh Ramakrishnan Exits After 9 Years

A senior leader from the global team is expected to take over

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