With over 18 years of experience, Gupta has also been associated with brands like Bacardi India, Uber India, CavinKare India
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If the transaction goes through, it will be one of Zomato's largest acquisitions after acquiring Uber Eats in 2020 and taking over Blinkit in 2021 in an all-stock deal for Rs 4,447 crore
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In terms of media effectiveness, digital will continue to be its focus, where platforms like search engine marketing, social media advertising, and programmatic display have consistently delivered higher returns on investment compared to traditional channels
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The company plans to sell a stake of up to 17.5 per cent
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In India, the brand's spent on media is between Rs 150 and Rs 180 crore
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This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market
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The new brands are said to deepen the companies' connection with their customers and community
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The merger will be completed by the year-end
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