Articles for Brand Stories

We Prioritise Investments Towards Social Media Platforms & Google Ads: Arunima Yadav, Hindware
We Prioritise Investments Towards Social Media Platforms & Google Ads: Arunima Yadav, Hindware

Arunima Yadav, VP & Head of Marketing at Hindware Bathware & Tiles discusses blending tradition with a digital-first approach, celebrity partnerships and sports sponsorships to appeal to new generations in a candid conversation with BW Marketing World

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Mira Rajput_Akind
Reliance Retail's Tira & Mira Kapoor Introduce Skincare Brand 'Akind'

"Akind represents a significant milestone in Tira’s journey," says Isha Ambani

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ITC’s Anushree Ghosh On Long-term Creativity & India’s Cannes Lions Performance

There is a need for not just long-term but also end-to-end thinking in creative work, according to Anushree Ghosh the Head of Digital & D2C at ITC - Foods Division India, who was also a juror at Cannes Lions

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Britannia 50-50 Bowls Over Cricket Fans With Ravi Shastri-led AI Campaigns
Britannia 50-50 Bowls Over Cricket Fans With Ravi Shastri-led AI Campaigns

The campaigns has been conceptualised by Lowe Lintas

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Big Moves: Toshiba JSW, Bharti Axa Life Insurance

Quick look at the big movements in senior leadership roles today

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P&G’s Marc Pritchard On ‘Everyday’ Creativity

Inspiration can come from anywhere and P&G’s Chief Brand Officer, Marc Pritchard argues that some of the best insights for outcome-driven creativity are hidden in everyday moments

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Exclusive: Suntory Global Spirits' Ruchika Gupta Joins Indigo Airlines As Marketing Director

With over 18 years of experience, Gupta has also been associated with brands like Bacardi India, Uber India, CavinKare India

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zomato
Zomato Likely To Acquire Paytm's Movie, Ticketing Biz

If the transaction goes through, it will be one of Zomato's largest acquisitions after acquiring Uber Eats in 2020 and taking over Blinkit in 2021 in an all-stock deal for Rs 4,447 crore

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