Articles for Brand Stories

Azmat Habibulla Joins DBS Bank India As MD- Group Strategic Marketing & Communications

Her last stint was at South Indian Bank as the Chief Marketing Officer

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Edelman India & Hellmann's Come Together To Craft ‘Mood Burgers’

The integrated brand campaign launched on 5 June 2024 across digital channels

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Fevicol’s ‘Jugalbandi’ Campaign Highlights A ‘Mazboot Jod’

The movie highlights the unique and traditional humor intertwined with the enduring bond of Fevicol

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Brands Rally To Celebrate World Environment Day 2024

Coca-Cola, Lay’s, Nestlé Maggi, Diageo, KFC, Lee Cooper, and numerous others have done their bit to raise environmental awareness

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Lauren Bloomer Comes Onboard As President - International, Good Glamm Group

An Estee Lauder veteran with 23 years of experience, Bloomer will drive the Group’s global expansion

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Bisleri's Limonata Campaign Banks Over 50% On Digital, Ropes In Aditya Roy Kapur As Brand Ambassador
Bisleri's Limonata Campaign Banks Over 50% On Digital, Ropes In Aditya Roy Kapur As Brand Ambassador

Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World

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Zomato Cheers For India With ‘Match Ho Toh Zomato’ Starring Ranveer Singh & Samantha Ruth Prabhu

The film celebrates India's twin passions—cricket and food—while positioning Zomato as the go-to platform for deliveries to make the most of the cricket season

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Virat Kohli Ushers TIDL In India

As TIDL’s brand ambassador and partner, the cricket icon aims to change the way India understands pain relief

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