Coca-Cola Elevates Arnab Roy To Global Category President

The Coca‑Cola Company has named Arnab Roy the President of the Coca‑Cola Global Category, effective 1 September 2024.

He will be based in Atlanta and report to Manolo Arroyo, Executive Vice President and Global Chief Marketing Officer of Coca‑Cola, the company shares in a statement.

“Arnab comes to this new role with a strong track record in building teams and leading marketers across multiple geographies and cultures,” Arroyo says. “He has driven results throughout his career, especially in his most recent role in India.”

In the new role, Roy succeeds Selman Careaga, who has taken the position of President of the Company’s ASEAN & South Pacific operating unit.

Most recently, Roy served as the Vice President of Marketing for the India and Southwest Asia operating unit. 

Roy joined the company in 2001 as a management trainee. Over the subsequent decade, Roy held multiple roles across sales, brand marketing, media and innovation in India. He led the launch of Minute Maid, the expansion of Maaza and the revival of the Coca‑Cola brand in the country.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.