Allu Arjun Joins Thums Up Celebrating Toofani Spirit
The teaser release hints at an adrenaline-charged campaign as Thums Up and Arjun’s iconic styles unite
Thums Up recently ignited excitement with a teaser showcasing Allu Arjun’s silhouette, embodying the brand’s signature toofani spirit. This reveal has fueled anticipation as fans eagerly await what’s next. Released soon after the Pushpa 2 trailer, the teaser has sparked speculation on how Thums Up will align with the film’s energy and Arjun's presence.
The teaser leverages Arjun’s popularity to deepen Thums Up’s connection with fans who identify with the brand’s fearless, adventurous ethos. It’s a strategic move that unites his fanbase with Thums Up’s bold image, enhancing its appeal to consumers drawn to its dynamic, energetic spirit.
Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia shared, “We’re continuously crafting stories that keep our fans at the edge of their seats, and Thums Up’s campaigns are all about delivering that perfectly timed thrill. Whether it’s launching a new partnership or tapping into fan-favourite moments, we’re here to bring something bold and memorable to our consumers. This journey with Allu Arjun is just the latest chapter—stay tuned, there’s much more in store!”
