KFC's New Campaign 'Taste The Epic' Turns Fan Favorites Into Superheroes

Today’s generation refuses to settle for anything less than extraordinary. For them, 'good' simply isn’t enough, they’re constantly searching for something bigger, bolder and epic. The search for greatness ends at KFC, home to finger-lickin’ good chicken and epic taste.

Introducing 'Taste The Epic', KFC’s latest campaign which celebrates the unbeatable, unmatched taste of its iconic menu items, from the signature hot & crispy chicken, hot wings and chicken popcorn to peri-peri boneless chicken strips, zinger burgers, rolls and more.

The campaign brings a bold, never-before-seen epic feel to KFC’s fan-favourites, transforming them into superheroes.

Aparna Bhawal, CMO, KFC India & Partner Countries said, "Nobody makes chicken like we do, or offers the kind of abundant variety KFC has. 'Taste the Epic' is a bold celebration of KFC’s unmatched taste and variety. Right from cult favourites like Hot & Crispy to boneless snacking options like Chicken Popcorn, to variety of burgers, rolls and more, there’s something for everyone - whether existing brand loyalists or those trying our food for the first time. The new campaign film, which is the first piece of work showing the fresh, dynamic look for our iconic brand, is based on the insight that “good’ just isn’t enough. Today's generation wants bigger, bolder, and more from everything and every experience. And that’s exactly what they get at KFC – an epic meal and experience every single time. Consumers will get to experience KFC's new look & feel over the next few months across various touchpoints.”

The film begins at a college fest, where a group of bored Gen Z students are unimpressed by the ordinary. For a generation that craves more, this event feels mundane and lacklustre. Tired of the same old, two friends decide to leave the concert behind and go on a quest for something greater. As they wander down empty streets, boredom evident on their faces, they suddenly find themselves standing before the home of epic taste – KFC. The ordinary fades away as they gaze at the glowing red windows of the KFC restaurant.

Inside, KFC’s menu items call to them and the duo is mesmerised, unable to choose from the array of irresistible options. A voiceover highlights their discovery of greatness in ways never imagined with the sound of crispy, mouth-watering KFC favourites filling the screen. Lost in the epic world of KFC, it’s only when asked, 'Are you ready to order?' that they snap back to reality, eager to indulge in their KFC favourites.

Ashima Mehra, CEO, FCB India stated, "In an overstimulated world, where 'good' is no longer enough, the campaign captures the relentless pursuit of elevated experiences of today's generation. It’s no longer about meeting expectations but exceeding them. And that’s exactly what KFC’s golden, crispy chicken in a variety of irresistible flavours and forms delivers. It's not just good, it’s epic!” 

This campaign will be featured on TV and digital platforms, supported by a comprehensive 360-degree marketing strategy.

Mayuresh Dubhashi, CCO, FCB India, “KFC is all about taste that’s unmatched, served in formats that are unmatched too. From the Zingers to the Popcorn, to the Bucket; you name it and KFC has got it. The one right superlative for all this is epic. Nothing less than that will do. This new campaign is an ode to this feeling, done in a new and exciting way; a trailer almost, for something epic coming India’s way. A sort of a cool, irreverent response to the sentiment of the generation that feels even good is not good enough now.” 

Chicken lovers can indulge in KFC’s top menu items across three categories. The ‘Chicken on Bone’ range features the signature Hot & Crispy Chicken and crispy Hot Wings. The ‘Boneless’ range offers Chicken Popcorn and Peri Peri Boneless Strips. The ‘Burgers & More’ section includes Chicken Rolls with global flavours and Zinger Burgers, paired with Rice Bowlz for a complete meal.