Kotak Mahindra Group's Media Account Up For Grabs
The account is estimated to be Rs 100-150 crore
According to industry reports, Kotak Mahindra Group has called for a media mandate pitch.
The account size is estimated to be between Rs 100 crore and Rs 150 crore. While the account encompasses the entire media buying and selling mandate, the group is prioritising digital channels.
Wavemaker currently handles the media mandate for Kotak Mahindra Bank.
Previously, Kotak Mahindra Group's media mandate was awarded to Maxus in 2013. Following the 2017 merger that created Wavemaker, the newly formed agency has been servicing the bank.
Kotak Mahindra Group was established in 1985. In 2003, it became the first non-banking finance company in India to convert into a bank – Kotak Mahindra Bank Ltd (KMBL). The Group offers a wide range of financial services beyond banking, including stockbroking, mutual funds, insurance, and investment banking.
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