Swiggy Instamart Surprises Travellers With OOH Activation

Swiggy Instamart elevated its 'Yeh Se Leke Woh Tak' campaign with an out-of-home (OOH) activation. Featuring cricketer Rohit Sharma, the campaign promotes Swiggy Instamart as the ultimate 'Sab Milega' store, highlighting its ability to deliver any item to your doorstep in just 10 minutes.

At Kempegowda International Airport in Bangalore, passengers heading to the baggage claim encountered an unexpected surprise. As they waited for their luggage, Swiggy Instamart-branded products appeared on the conveyor belt among the other bags, transforming the mundane task of collecting luggage into an engaging experience. The conveyor belt featured branding at both ends with visuals of Sharma and the caption, 'Yeh se leke woh tak... Sab milega Instamart mein in 10 minutes'. The activation highlighted the extensive range of products available on Swiggy Instamart, reminding travellers that convenience is just a tap away even right after a long flight.

Mayur Hola, VP - Brand, Swiggy stated, "We kicked off the 'Yeh se leke woh tak' campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasising our commitment to delivering convenience and variety in just minutes".

Swiggy Instamart also expanded the campaign to an outdoor hoarding in Mumbai. The hoarding featured Sharma juggling a wide array of products available on Swiggy Instamart. The products were displayed in a circular motion, creating a wheel-like effect that highlighted the extensive and varied selection Swiggy Instamart offers.