Celebrating nine years of inspiring exploration, Smytten unveils its #TryItAll campaign, catering to Gen Z’s desire for variety, personalisation and convenience. The campaign captures the generation’s love for discovering new products in a way that’s affordable and risk-free.
Reflecting on Smytten’s journey, Swagata Sarangi, Co-founder of Smytten shares, “When we founded Smytten, our goal was to change how people discover products by creating a platform that truly encourages exploration. Over the years, we have grown alongside our users, embracing their need for choice and personalisation. With #TryItAll, we celebrate this journey. Partnering with talented young artists like Apoorva, Taaruk, and Kritika for this campaign felt natural, they represent the same spirit of curiosity and openness that Smytten stands for. They bring our message to life, making the journey of trying and exploring products feel even more relatable.”
In the digital age, Gen Z’s approach to choices is driven by FOBO (Fear of Better Options) and a demand for personalised experiences. Smytten meets this need by offering trending lifestyle products through affordable trial packs with 100 per cent cashback, allowing users to sample the latest in beauty, wellness and lifestyle without commitment. The curated experience satisfies Gen Z’s craving for variety and empowers them to make informed, value-driven decisions - creating a space where exploration is both rewarding and pressure-free.
Adding to this, Siddhartha Nangia, Co-founder of Smytten said, “At Smytten, we understand that for today’s consumers, having the freedom to try is just as important as making the final purchase decision. We have created a space where discovery feels effortless and genuinely enjoyable. This anniversary is more than a milestone; it’s a reminder of our ongoing mission to redefine discovery and create new ways to bring excitement to the experience of choice.
To bring the #TryItAll experience to life, Smytten has teamed up with youth icons Apoorva Arora, Taaruk Raina and Kritika Bhardwaj for a series of short films. Each film follows a young protagonist facing limited choices until they discover Smytten, where the freedom to try everything becomes reality. These stories capture Gen Z’s passion for open exploration and the thrill of limitless options, reflecting Smytten’s dedication to empowering discovery.
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