Fossil Names Nick Jonas As Brand Ambassador

Fossil has roped in actor, and philanthropist Nick Jonas as its ambassador. The singer-songwriter will become the brand’s global watch ambassador for 2025 - 2026 with a worldwide campaign set to launch in the back half of 2025. The campaign will harness the cultural power of music—a platform that resonates deeply with the Fossil audience's passions and values. Music serves as a meaningful and unifying connection and celebrates Fossil's timeless spirit and its place within today’s cultural landscape.

Jonas and the campaign embody the energetic ethos of the brand for the modern world while remaining true to the core pillars of design and innovation. Known for his distinctive style and widespread appeal, Nick Jonas embodies the spirit of Fossil, making him the perfect partner that will reach consumers across the globe.

“I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me,” says Nick Jonas. “I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere.”

“As we continue to redefine Fossil at the global level, we’re searching for like-minded talent that not only resonate with but also embody our consumers worldwide,” shares Franco Fogliato, chief executive officer of Fossil Group, Inc. “Nick Jonas is a force in music and fashion and has been an authentic brand fan for decades, making the choice clear. We are confident our shared values will make this a fruitful partnership that underscores our position as a pioneer in the accessories world. We are honoured to welcome him into the Fossil family.”